box office: 01432 340555
We offer various effective, targeted advertising to our audiences and visitors to the building via a range of promotional products. The Courtyard has pan-regional reach and the various advertising products are described below. Advertising with The Courtyard provides a cost-effective way of targeting local and regional consumers.
Panto show programme (published late Nov)
Our Panto is the biggest and longest running show of The Courtyard's year and totally produced in house. To support the show and enhance the public's enjoyment, we produce a quality programme to accompany the production.
This is sold throughout the period of the run, this year from the end of November to the second week of January. Our programmes are always of extremely high quality and reflect the design and feel of the production, so each one has its own distinct style and character. The shelf life of the programme tends to be long, since people buy them as souvenirs and refer to them after the show.
This year's Panto is Beauty & The Beast and the advertising rates are attached and the deadline for booking space is the end of October.
Ticket Wallet (printed in March)
The Courtyard ticket wallets are produced as a small folder to hold all tickets that are mailed out to the client. Every year, approximately 125,000 tickets are sold through The Courtyard's box office, and approximately a quarter of these are mailed out. Many more are picked up in advance and these are given out in ticket wallets as well.
The wallet is designed to be small and handy so that it fits easily into pockets, handbags and jackets. The layout of the wallet is like a folder and has many opportunities for high-level advertising promotion, with the added advantage that it lasts for one whole year.
Advertising in the ticket wallet is very high profile yet cost-effective, with panels costing as little as £200 for a whole year of branding to a very wide audience.
Friends Focus (published Feb, June, Oct)
We produce a high quality and informative news magazine for the Friends of The Courtyard three times a year - in March, July and October - and a limited amount of advertising space is available. We believe Friends tend to prefer local goods and services and we have negotiated discounts with several suppliers/Business Club members for Friends. The advertising rates for Focus magazine are attached, see Advertising rates 2009.
Plasma Screen (changes in Dec, March, July)
Two years ago, we installed a large plasma screen in the busy Cafe Bar area, with the aim of promoting highlights from the current season's programme and offering a unique advertising opportunity to local business.
Advertising space is sold on a strictly limited basis, in order to give each advertiser maximum exposure, and enable each brand to be clearly distinguishable from the other advertisers.
What do you get?
The Courtyard’s own promotional showreel, including all advertisements, will run on a continuous loop during the opening hours of the building (six days a week, 10am-late), for 300 plus days a year. The building attracts an annual footfall of around 200,000 people so your advert will be seen by wide-ranging audiences from across the county and beyond.
How does it work?
Advertisers can book an annual or two-year advertising contract, and will then be handed over to our production partner Rural Media Company who will liaise with them to produce the required advertisement for an agreed fee (ad production starts at £100 plus Vat).
Costs
£1,000 plus vat for a 12-month contract, discounted to £1,700 plus vat for a two-year contract, payable at the beginning of the contract period or split into two annual payments (two-year contract). Additional discounts are available for Business Club members, please call for more info.
There are also associated set-up costs,ie for ad production, with a minimum charge of £100 plus vat for a basic advertisement with static images and logos (full colour). For more info, click on the attached Plasma Screen Advertising 2009 file.
Or contact the Business Development Manager Melanie Denning at melanie.denning@courtyard.org.uk or phone 01432 346505.
Courtyard website
Banner advertising is available on the homepage of this website. Call Melanie Denning for more details.
Other Advertising Opportunities
Many other opportunities for advertising promotion arise at The Courtyard on a regular basis. For further details of any available opportunities just pick up the phone and speak to our business development team Melanie Denning (melanie.denning@courtyard.org.uk) or Lucy Wells (lucy.wells@courtyard.org.uk) on 01432 346505.